Iris + Aster

Branding & Illustration

Iris + Aster is a passion project of mine. It is a boutique style pop-up shop and online store featuring hand made and well designed products. The brand focuses on all things cutesy, feminine, and floral.

Logo

This project started as a hand lettered monogram, but as more assets were needed for the business it was clear a word mark would be most impactful for the brand. Additional hand lettering was added to match the existing “I+A”.

Color

I wanted to lean into a tonal color palette so that the flood of color creates a clear visual identity when people pass the booth during markets.

Illustrations

Selling prints is often a saturated niche at art markets so I wanted to apply illustrations to a more practical item like notebooks to sell.

NotebookMockup_MiniSet_Fruit.png
NotebookMockup_MiniSet_DitsyFlowers.png
NotebookMockup_MiniSet_PorcelainFlowers.png
NotebookMockup_Spiral+Saddle_Clover.png
NotebookMockup_Spiral+Saddle_Strawberry.png
NotebookMockup_Spiral+Saddle_Porcelain.png
NotebookMockup_Spiral+Saddle.png

Skills Developed

  • Branding/Logo Design

  • Illustration

  • Hand Lettering

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Viori | Pineapple Packaging