True You Apparel
Branding & Illustration
True You Apparel is a small apparel brand that started as a way to spread the message of authenticity and individuality. They hope that when people see their products they will feel comforted knowing they are seen in their journey of growing and improving.
Logo
The main goal for the brand and logo was to create a monogram that was recognizable and could be used as a signature mark on products. Additional word marks were created to be used where the full name of the brand was needed.
Illustrations
Illustrations for apparel and stickers were created with the intention of having evidence of the hand to encourage the message of authenticity.
Web Design
This was my first experience designing a website. It was a fun challenge to learn the capabilities and limitations of using a site builder like Shopify. While there is lots still to learn, the result is an effective website that feels on brand and showcases the product beautifully. See the website live here.
Skills Developed
Hand Lettering
Illustration
Branding
Logo Design
Web Design
Photo credit: Samantha Ray Photo